BestTimeQuick answer
Short answer: paid foot traffic data usually costs from about $18,000 to well over $100,000 a year, and most providers only quote it after a demo. Public records show cities paying Placer.ai $18,522 a year for a small licence and $99,750 to $125,686 a year for a larger licence. Ready-made foot traffic datasets on AWS Marketplace are listed at $60,000 a year (PlaceIQ) and $96,000 a year (Factori).
The self-serve end of the market is small. BestTime publishes its prices: a free test without a credit card, then $29 a month including 1,200 credits, or Pro Venues from $96 a month for 50 venues. It sells hourly busyness forecasts for venues, not visitor counts.
Start free with BestTime See BestTime pricingFoot traffic data prices compared
Each provider's own pricing page, public contracts and marketplace listings, checked on October 27, 2026.
| Provider | What you get | How you buy | Price |
|---|---|---|---|
| Placer.ai | Visit estimates, trade areas and visitor demographics in a dashboard, with API access. | Limited free version. Paid packages by quote; no free trial. | No list price. Public contracts: $18,522 a year (Muskegon, Michigan) to $345,136 over three years for a larger licence (Frisco, Texas). See Placer.ai pricing. |
| Advan Research | Weekly and monthly visit patterns, including the former SafeGraph Patterns data, as feeds or a terminal. | Demo, then delivery by FTP, S3 or cloud storage. | No public price (advanresearch.com). |
| Pine59 (formerly Unacast's location insights) | Foot traffic, visit length, popular times and trade areas, in an app or by API. | Request access or book a meeting. | Custom quote (pine59.com, unacast.com/pricing). |
| Veraset | Raw movement data and visits to places, for teams that build their own models. | Consultation and a sample dataset. Not sold through marketplaces. | No public price (veraset.com). |
| Foursquare | Places API (venue data, not foot traffic). Store visit reports through Foursquare Attribution. | Places API self-serve. Attribution through sales. | Places API: first 500 calls free, then $15 per 1,000 calls on Pro endpoints, lower at volume. Attribution: contact sales (foursquare.com/pricing). |
| PlaceIQ | Daily visit counts for individual places of over 650 brands. | AWS Marketplace, with a free sample. | $60,000 for 12 months (AWS Marketplace). |
| Factori | Mobility and foot traffic data as a daily feed, with one year of history. | AWS Marketplace. | $96,000 for 12 months (AWS Marketplace). |
| Adentro | A US foot traffic index by block group, zip code, city and state. | AWS Marketplace. | $15,000 a month on a one-month contract; a 12-month contract saves up to 44% (AWS Marketplace). |
| pass_by | Retail market intelligence: visits, spend and trips for brands and locations. | Three tiers, each through the contact form. | No public price (passby.com). |
| MyTraffic | Location analytics with footfall by street segment. | Small plan with a free trial; larger plans after a demo. | Small plan listed at about €250 a month; larger plans custom (mytraffic.io). |
| GrowthFactor | Site selection software for retail expansion. | Through sales. | Enterprise pricing is custom and annual (growthfactor.ai/pricing). |
| BestTime | Hourly 0-100 busyness forecasts for public venues worldwide, with venue search and filters. No visitor counts. | Self-serve API. Free test without a credit card. | $29 a month including 1,200 credits, then $0.04 a credit. Pro Venues from $96 a month for 50 venues (pricing). |
SafeGraph now sells places data rather than foot traffic: its Places dataset is listed at $150,000 for a 12-month contract on AWS Marketplace. See SafeGraph pricing.
What drives the price
- Counts or timing. Estimated visit counts, trade areas and visitor origins come from large panels and cost the most. Hourly busyness forecasts answer when a place is busy, and cost far less.
- Coverage and history. A national feed with years of history costs more than a few places or one city.
- Delivery. Raw feeds for your data team, a dashboard with seats, or an API you call from your own app.
- Licence. More users cost more: Frisco's Placer.ai contract was limited to 10 users, and its renewal for wider use costs about $100,000 to $126,000 a year.
The cheapest option for each need
- Visit counts for a store, mall or district: Placer.ai's free version for a first look; small city licences start around $18,500 a year.
- A national foot traffic dataset for your data team: marketplace listings such as PlaceIQ at $60,000 a year, or a quote from Advan Research, Pine59 or Veraset.
- Venue details such as names, categories and addresses: Foursquare's Places API, priced per call.
- Busy and quiet hours for venues in an app, guide or model: BestTime, from $29 a month after a free test.
- Exact counts at your own doors: a door or camera counter.
What BestTime costs for a venue list
The first forecast for a venue costs 2 credits and each refresh 1 credit. 200 venues refreshed 4 times a month use 1,200 credits, which the $29 monthly minimum covers. For a fixed list you refresh often, Pro Venues is a flat price with unlimited forecasts: $96 a month for 50 venues, $119 a month for 100 venues, $149 a month for 500 venues, $249 a month for 1,000 venues.
BestTime forecasts come from anonymized mobile device signals from a sample of visitors, combined with real-world signals such as weather, events and holidays. Busyness is relative to each venue's own peak hour, so it shows when a place is busy or quiet, not how many people came. Use the calculator on foot traffic data providers compared for your own numbers.
Questions about foot traffic data pricing
How much does foot traffic data cost?
Usually from about $18,000 to well over $100,000 a year. Public contracts show Placer.ai at $18,522 a year for a small city and $99,750 to $125,686 a year for a larger licence. Foot traffic datasets on AWS Marketplace are listed at $60,000 (PlaceIQ) and $96,000 (Factori) for 12 months. BestTime, which sells hourly busyness forecasts rather than visit counts, starts at $29 a month.
Which foot traffic data providers publish their prices?
Few. BestTime publishes its plans. PlaceIQ, Factori and Adentro list prices on AWS Marketplace, and MyTraffic lists a small plan. Placer.ai, Advan Research, Pine59, Veraset, pass_by and Foursquare Attribution sell by quote.
How much does Placer.ai cost?
Placer.ai does not publish prices. Public records show $18,522 for one year in Muskegon, Michigan, and $345,136 over three years for a larger licence in Frisco, Texas.
Does Advan Research publish prices?
No. Advan Research, which bought the SafeGraph Patterns business in 2022, sells its foot traffic data after a demo.
Is there cheap or free foot traffic data?
Placer.ai has a limited free version, the Foursquare Places API starts with 500 free calls on Pro endpoints, and BestTime has a free test without a credit card, then paid use from $29 a month including 1,200 credits.
Why do foot traffic data providers hide their prices?
Prices depend on coverage, history, delivery and the number of users, so most providers quote each deal. Public contracts and marketplace listings are the best guide to real prices.
How we checked
- On October 27, 2026 we opened each provider's website and pricing page.
- Where a provider publishes no price, we list public government contracts and AWS Marketplace listings we could open and read, and link each one.
- Prices we could only find second-hand, such as in search results or data marketplaces we could not open, are left out.
- BestTime prices come from BestTime's own pricing page on the same day.
Test BestTime before you pay
Create a free account, forecast a few venues you know, and check that busy and quiet hours answer your question before you talk to any sales team.
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