BestTimeQuick answer
Short answer: SafeGraph sells its places data as a custom package for one annual fee, based on the rows, columns and usage rights you choose. The one public price is on AWS Marketplace, where all US SafeGraph Places costs $150,000 for a 12-month contract. SafeGraph no longer sells foot traffic data: it sold its Patterns business to Advan Research in 2022.
If what you need is busy and quiet hours for venues, BestTime is a self-serve API you can test for free. Paid use starts at $29 a month including 1,200 credits.
Start free with BestTime See BestTime pricingWhat SafeGraph costs: the public numbers
| Where | What you get | Price |
|---|---|---|
| AWS Marketplace | Points of Interest: All US, SafeGraph Places. | $150,000 for a 12-month contract (listing) |
| AWS Marketplace | A sample of US SafeGraph Places: Starbucks locations, more than 14,000 places. | Free sample |
| safegraph.com | Places, with the rows, columns and usage rights you choose. | Custom annual fee, no published prices (pricing page) |
| Nonprofits and education | SafeGraph refers these buyers to its partner Dewey. | Not published |
Prices checked on October 20, 2026. A custom package can cost much less than the all US dataset if you only need some places or columns.
What drives a SafeGraph quote
- Rows: the place records you buy, for example one country, one category or a list of brands.
- Columns: optional premium attribute columns on top of the core fields.
- Usage rights and delivery: how you may use the data and where it is delivered.
SafeGraph says there are no pay-per-use fees: you pay one annual fee. Every Places customer gets monthly data delivery to their own environment, support and a customer success manager. Custom samples are available before you buy.
What SafeGraph sells in 2026
| Product | What it is |
|---|---|
| Places | Points of interest: names, categories, addresses and brands. |
| Geometry | Building and place outlines. |
| Address | Address records. |
| Spend | Aggregated card transactions tied to places in the US, by month. |
None of these is foot traffic data. SafeGraph's Places page says the dataset "does not include ... foot traffic information of any kind" (SafeGraph Places).
Where did SafeGraph's foot traffic data go?
SafeGraph used to sell visit data called Patterns. In November 2022 Advan Research bought the Patterns business, including Weekly, Monthly and Neighborhood Patterns (Advan announcement). Advan sells it after a demo and does not publish prices.
If you came to SafeGraph for foot traffic, compare the current providers in foot traffic data providers compared.
SafeGraph vs Placer.ai vs BestTime on price
| Criterion | SafeGraph | Placer.ai | BestTime |
|---|---|---|---|
| Data | Places, outlines, addresses and card spend. No foot traffic. | Visit estimates, trade areas and visitor demographics. | Hourly 0-100 busyness forecasts from phone location data plus weather, events and holidays, with venue search and filters. |
| Published prices | No. Custom annual fee. | No. Custom quote. | Yes, on the pricing page. |
| Public price example | $150,000 a year for all US Places. | $18,522 to $52,462 for one year of city access (Placer.ai pricing). | $29 a month including 1,200 credits, or Pro Venues from $96 a month for 50 venues. |
| Start for free | Custom samples, and a free Starbucks sample on AWS. | Limited free dashboard. | Free API test without a credit card. |
| How you get the data | Monthly delivery to your environment. | Dashboard, with an API key on request. | Self-serve API key when you sign up. |
A year of BestTime Basic Usage costs $348 if you stay within 1,200 credits a month. The three products answer different questions, so compare them on the data you need first.
When SafeGraph is worth the price
- You need a clean database of places, with categories, brands and addresses, for mapping or enrichment.
- You need building and place outlines for spatial analysis.
- You track store openings and closings across brands.
- You want card spend by place in the US.
When BestTime is the cheaper fit
- Your app or guide shows when a place is usually busy or quiet, for every hour of the week.
- You want to filter venues by predicted busyness for a day and hour, such as quiet museums on a weekday morning.
- You need restaurants, bars, attractions, museums and other public venues worldwide.
- You want to test before you pay, and pay monthly at a price you can see.
Questions about SafeGraph pricing
How much does SafeGraph cost?
SafeGraph does not publish prices. It sells places data as a custom package for one annual fee, based on rows, columns and usage rights. On AWS Marketplace, all US SafeGraph Places costs $150,000 for a 12-month contract.
Is SafeGraph data free?
Not in general. SafeGraph offers custom samples before you buy, and AWS Marketplace has a free sample of US Starbucks locations. Nonprofits and educational institutions are referred to SafeGraph's partner Dewey.
Does SafeGraph still sell foot traffic data?
No. SafeGraph sold its Patterns foot traffic business to Advan Research in November 2022. SafeGraph now sells Places, Geometry, Address and Spend data.
Who sells SafeGraph Patterns now?
Advan Research. It bought the Patterns business, including Weekly, Monthly and Neighborhood Patterns, in November 2022 and sells it after a demo.
What is a cheaper alternative to SafeGraph for foot traffic?
If you need busy and quiet hours for venues in your own app, BestTime is a self-serve API you can test for free, then from $29 a month including 1,200 credits. Its forecasts come from anonymized phone location data combined with weather, events and holidays.
How we checked
- On October 20, 2026 we opened SafeGraph's pricing and product pages and the AWS Marketplace listing.
- We list only prices we could open and read. Older or second-hand price quotes are left out.
- BestTime and Placer.ai figures come from the same day, see Placer.ai pricing.
Test BestTime before you pay
Create a free account, forecast a few venues you know, and see if busy and quiet hours answer your question before you sign an annual contract.
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